The Empire State Building, a landmark in New York City, created a special lighting display embodying the message and wishes of BTS member Jin's new album. 

Jin attended the Empire State Building lighting ceremony on May 21 (Korean time) in New York City. The illumination celebrated the release of Jin's second mini-album "Echo," with the building glowing in the album's key colors: blue, pink, yellow, and white. 

"Standing here, I truly feel how the Empire State Building brightens New York City, just as music brightens our hearts," Jin said during the ceremony. "Blue represents hope, pink symbolizes love, yellow stands for joy, and white signifies new beginnings. I chose these colors for my 'Echo' album hoping that our shared dreams and messages will resonate widely." He continued by expressing his heartfelt gratitude to fans: "Thank you, ARMY, for always being my inspiration and strength, and for becoming an echo that resonates loudly across the world. None of this would have been possible without your love." 

Jin also performed a live rendition of his title track "Don't Say You Love Me" at the event. As his voice echoed through the New York cityscape, the numerous fans who gathered at the venue responded with enthusiastic cheers.