Girl group KiiiKiii (members: Jiyu, Isol, Sui, Haum, Kiya) has firmly established themselves as a promising new act of 2025. According to the Korea Corporate Reputation Research Institute, KiiiKiii ranked first in the April 2025 rookie idol group brand reputation rankings. This marks their second consecutive month at the top, following their number one position in March, proving their growing influence. Previously, they also caught attention by ranking second in the March 2025 Rising Star brand reputation rankings, being the only idol group in the top five. 

In the link analysis of KiiiKiii's April brand reputation, keywords such as "hip," "Gen-Z-like," and "natural" scored highly, while keyword analysis showed strong association with "I DO ME," "Gen-Z beauty," and "UNCUT GEM." This suggests that the group's "Gen-Z beauty" charm, which they've showcased since their pre-debut in February, has successfully captured public interest. 

KiiiKiii has been performing their title track "I DO ME" and follow-up single "BTG" from their debut album "UNCUT GEM" on music shows. Notably, they impressed audiences by performing live from their first broadcast appearance, establishing their solid skills and free-spirited team identity. Their ability to embody various concepts has also garnered daily attention, further cementing their reputation as "monster rookies." 

Beyond music activities, KiiiKiii has appeared in prestigious fashion magazines and became the first K-pop group to grace the cover of 10 Magazine USA before their official debut. Recently, they were selected as Kakao Bank's first brand ambassadors, demonstrating their overwhelming influence across fashion, finance, and other sectors. Their success is also evident in digital and physical music charts. "I DO ME" reached #1 on Spotify's Viral 50 Korea chart, #3 on Melon's HOT100 chart (based on 30 days after release), and #10 on the Top100 chart, showing upward momentum. The song has also performed well across other major domestic music platforms including Bugs, Vibe, Genie, Flo, and YouTube Music. 

According to Hanteo Chart on March 31, "UNCUT GEM" recorded first-week sales of 206,703 copies, topping both the weekly album chart for the fifth week of March and the daily album chart as of March 30. KiiiKiii also ranked third on the weekly world chart, continuing their unstoppable path to success.

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