SEVENTEEN continues to demonstrate their global impact with sustained chart performance and record-breaking achievements as they celebrate their 10th anniversary with "HAPPY BURSTDAY." 

Billboard Chart Success Continues 

SEVENTEEN's fifth full-length album 'HAPPY BURSTDAY' ranked No. 47 on the Billboard 200 for the week of June 21, marking their second consecutive week on the chart. This follows their impressive debut at No. 2 last week, which tied their personal best position on the prestigious chart. 

The album continues to perform strongly across multiple Billboard categories. 'HAPPY BURSTDAY' maintained the No. 2 position on World Albums, No. 5 on Top Current Album Sales, and No. 6 on Top Album Sales. These consistent placements demonstrate the album's sustained appeal both domestically and internationally. 

"THUNDER" Maintains Global Momentum 

The title track "THUNDER" has proven its staying power on global charts. The song ranked 31st on the Global (Excl. U.S.) chart and 78th on the Global 200 chart, maintaining its position for three consecutive weeks. This sustained performance highlights the track's international appeal and SEVENTEEN's growing global fanbase. 

Based on their strong digital and physical sales performance, SEVENTEEN secured the No. 36 spot on the Artist 100 chart, reflecting their overall popularity and market presence. 

Record-Breaking First Week Sales 

'HAPPY BURSTDAY' boasted the highest first-week sales of any K-pop album this year, cementing SEVENTEEN's position as industry leaders. The album achieved this milestone while celebrating the group's 10th anniversary, making the accomplishment even more significant. 

Chart Leadership and Industry Recognition 

SEVENTEEN achieved its seventh No. 1 on Billboard's Top Album Sales chart with 'HAPPY BURSTDAY,' selling 46,000 copies in the United States in the week ending June 5. This achievement is particularly noteworthy as with seven No. 1s in the 2020s, SEVENTEEN ties TOMORROW X TOGETHER for the most No. 1s among groups, and ranks second among all acts in the 2020s, with only Taylor Swift having more with nine No. 1s. 

Music Show Dominance 

SEVENTEEN has continued their success on Korean music shows, recently taking home victories with "THUNDER." On the June 7th episode of MBC's 'Show! Music Core,' SEVENTEEN took home the win with their powerful new track "THUNDER". During their acceptance speech, the group expressed gratitude, stating they worked hard on the album and felt the win was a reward for their efforts. 

10th Anniversary Celebrations 

The release of "HAPPY BURSTDAY" marks a significant milestone as SEVENTEEN celebrates a decade in the music industry. The album serves as both a commemoration of their journey and a declaration of their continued artistic evolution. The group has successfully maintained their position as self-producing idols, with members actively participating in writing, composing, and choreographing their music. 

Global Impact and Future Prospects 

SEVENTEEN's sustained chart performance demonstrates their ability to maintain relevance and popularity in an increasingly competitive global music market. Their consistent presence on both US and international charts, combined with their record-breaking sales figures, positions them as one of K-pop's most successful acts. 

The group's success with "HAPPY BURSTDAY" and "THUNDER" reinforces their status as global superstars while setting the stage for continued success in their second decade as artists. Their ability to balance commercial appeal with artistic integrity continues to resonate with fans worldwide, ensuring their position at the forefront of the K-pop industry. 

Looking Ahead 

As SEVENTEEN moves forward from their 10th anniversary milestone, their sustained chart performance and record-breaking achievements suggest they are well-positioned for continued global success. The longevity of "THUNDER" on international charts and the strong performance of "HAPPY BURSTDAY" across multiple Billboard categories indicate that their influence in the global music scene continues to grow stronger with each release.

Hashtags

• #SEVENTEEN