IDOLPINSpecial [Special Report] March 2025 New K-Pop Idol Group Brand Reputation Rankings Announced
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The March 2025 new K-pop idol group brand reputation rankings have been revealed, with KiiiKiii taking the top spot. The Korea Corporate Reputation Research Institute conducted a big data analysis from February 3 to March 3, 2025, measuring consumer evaluations of new idol group brands. A total of 15,625,750 pieces of data were analyzed, representing a 28.11% increase from the 12,197,575 pieces of data analyzed in February.
The brand reputation index is a composite measure derived from consumers' online activities, including positive and negative evaluations, media attention, social interaction, and more. This analysis evaluated participation, media, communication, and community indices for new idol group brands.
March 2025 New K-Pop Idol Group Brand Reputation Rankings
1st Place: KiiiKiii
KiiiKiii (comprising Jiyoo, Isol, Sui, Haum, and Kiya) achieved a brand reputation index of 1,592,255, ranking first. The group garnered high marks with a participation index of 275,714, media index of 464,591, communication index of 517,359, and community index of 334,590.
2nd Place: Hearts2Hearts
Hearts2Hearts (featuring Carmen, Jiwoo, Yoohwa, Stella, Jueun, Aina, Ian, and Yeon) secured second place with a brand reputation index of 1,407,391. They recorded participation of 274,400, media of 403,153, communication of 474,692, and community of 255,146, showing solid performance.
3rd Place: BABYMONSTER
BABYMONSTER (with members Luka, Parita, Asa, Ahyeon, Rami, Laura, and Chikita) took third place with a brand reputation index of 1,321,329. Despite a 21.95% drop from 1,692,919 in February, they still demonstrated strong brand recognition.
Brand Reputation Analysis Results
Groups like BOYNEXTDOOR, TOURS, and KISS OF LIFE also ranked high, showcasing the increasing influence of new idol groups. Overall, participation, media, communication, and community indices across the new idol group category showed growth, with brand consumption, brand issues, brand communication, and brand expansion all seeing significant increases.
KiiiKiii Positive Reputation
Korea Corporate Reputation Research Institute's director Koo Chang-Hwan stated, “ KiiiKiii ranked first in the March 2025 new idol group brand reputation rankings, demonstrating that the group is quickly attracting public attention after debuting. In the link analysis, positive keywords like ‘debut,’ ‘free-spirited,’ and ‘hip’ stood out, and in keyword analysis, ‘Idumi,’ ‘debut song,’ and ‘Gen Z vibe’ ranked highly. Additionally, in the positive-to-negative ratio analysis, KiiiKiii recorded an 84.91% positive sentiment, showing strong support from fans."
