Global K-pop powerhouse TWICE is set to make their highly anticipated return with their fourth studio album "THIS IS FOR" on July 11, marking their first full-length album in nearly three years and eight months. 

Long-Awaited Studio Album Return 

The upcoming release represents TWICE's first studio album since "Formula of Love: O+T=<3" in November 2021, making it a significant milestone that has captured the attention of fans worldwide. The extended gap between full-length releases has only heightened anticipation for what promises to be a major comeback. 

Comprehensive Promotional Campaign 

JYP Entertainment released a timeline video for "THIS IS FOR" on TWICE's official social media channels at midnight on June 23, building momentum for the upcoming release. The uniquely animated video reveals an extensive promotional schedule featuring track lists, two music video teasers, album previews, and mysterious teasing content titled "Extraordinary: We do us," "Regardless: Live it!," "Unpredictable: Our spot," and "FOUR: This is," designed to dramatically increase comeback anticipation. 

Revolutionary World Tour Experience 

Following the album release, TWICE will embark on a new world tour sharing the same name as their album, "THIS IS FOR." This tour promises to deliver an unprecedented concert experience with 360-degree seating arrangements that eliminate traditional barriers between stage and audience, creating a more intimate and immersive performance environment. 

World-Class Production Partnership 

The tour will feature collaboration with Moment Factory, a globally renowned multimedia creative studio that has worked with international superstars including Olivia Rodrigo, Billie Eilish, Ed Sheeran, Madonna, Red Hot Chili Peppers, and U2. As industry leaders in stage direction and production, Moment Factory will help bring TWICE's performances to life with enhanced visual and multimedia elements. 

Tour Launch in Incheon 

The world tour will commence with inaugural performances on July 19-20 at Incheon Inspire Arena. Tickets for the Incheon shows will be available through YES24, with fan club pre-sales running from June 23 at 8:00 PM to 11:59 PM, followed by general sales beginning June 25 at 8:00 PM. Detailed information about performances and ticketing can be found on TWICE's official social media channels. 

Lollapalooza Chicago Headlining Performance 

Demonstrating their status as "stadium artists," TWICE will headline the prestigious Lollapalooza Chicago music festival at Grant Park in Illinois on August 2 (local time). This major festival appearance underscores their global influence and ability to command massive outdoor venues alongside the world's biggest musical acts. 

Global Supergroup Status 

The combination of a new studio album, innovative world tour concept, and major festival headlining slot positions TWICE as one of the leading forces in global pop music. Their ability to consistently draw international audiences while maintaining their distinctive musical identity continues to set them apart in the competitive entertainment landscape. 

Anticipation and Impact 

With "THIS IS FOR," TWICE appears poised to enter a new chapter of their career, combining their established global fanbase with innovative performance concepts and world-class production values. The extended promotional timeline and high-profile appearances suggest this comeback will be among their most significant to date. 

The album and tour represent not just a return to form, but an evolution of TWICE's artistic vision, promising fans both familiar elements and exciting new directions as they continue to solidify their position among the world's premier musical acts.

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