TWS Launches Japan Conquest with Debut Single "Nice to see you again" K-pop boy group TWS has officially begun their Japanese market expansion with the release of their debut single's music video, signaling a full-scale entry into the Japanese music scene. 

TWS unveiled the music video for their Japanese debut title track "Nice to see you again" (original title: はじめまして/Hajimemashite) at midnight on June 30 through HYBE Labels' YouTube channel. 

Music Video Concept and Visual Storytelling 

The music video presents a captivating narrative of six members bound by destiny who travel back in time to reunite and create joyful memories together. The production features innovative time-and-space transcending direction that beautifully captures the sparkling emotions of youth. 

Notable scenes include Hanjin and Jihoon suddenly landing in a school auditorium while hanging laundry, and Dohoon and Youngjae holding hands as they run into another fantastical space. These boundary-breaking developments seamlessly blend temporal elements with the radiant sensibilities of adolescence. 

The video contains hidden references to TWS's activities over the past year and a half, offering fans an engaging treasure hunt experience. Through scenes that pay homage to previous music videos, the group conveys the special message of having another "first meeting" in Japan. 

Musical Identity and Sound 

The track's refreshing and invigorating sound once again demonstrates the authenticity of the group's signature "Boyhood Pop" genre. This musical approach continues to define TWS's unique identity in the competitive K-pop landscape. 

Album Details and Release Information 

"Nice to see you again," officially releasing on July 2, captures the special excitement found in everyday moments, much like glittering summer memories. The single includes three tracks: the title song, "plot twist -Japanese ver.-" (Japanese version of "첫 만남은 계획대로 되지 않아"), and "BLOOM (feat. Ayumu Imazu)," with lyrics and composition by popular artist Ayumu Imazu. 

Comprehensive Japan Promotion Strategy 

TWS is creating a festival atmosphere across Japan to commemorate their local debut. From June 30 to July 6, the group will operate an offline pop-up store on the first floor of Tsutaya in Tokyo's Shibuya district. The pop-up features photo zones with member portraits, handwritten messages, and costumes worn by the group, alongside official merchandise for their debut single and first Japanese tour. 

Television Appearances and Tour Schedule 

The group's promotional activities include significant television appearances. TWS will premiere their "Nice to see you again" performance on TBS's "CDTV Live! Live!" on June 30, followed by an appearance on Nippon TV's "THE MUSIC DAY 2025" on July 5. 

Beginning July 11, TWS will embark on their first Japanese tour, "2025 TWS TOUR '24/7:WITH:US' IN JAPAN," spanning six cities with a total of 13 performances. 

This comprehensive debut strategy demonstrates TWS's commitment to establishing a strong presence in the Japanese market, combining digital content, physical fan experiences, media appearances, and live performances to connect with their new audience.

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