K-pop girl group Hearts2Hearts has joined forces with popular IP content company SAMG Entertainment's flagship character "Catch! Teenieping" for a unique multimedia collaboration. 

Music Video Release and Concept 

On June 30 at 5 PM, the music video for Hearts2Hearts' new song "STYLE," featuring a collaboration with "Catch! Teenieping," was released through the Teenieping TV YouTube channel. The innovative music video transforms each of the eight Hearts2Hearts members into distinct "Teenieping" characters, creating "Ha2HaPing" versions: Jiuping, Carmenping, Yuhaping, Stellaping, Jueunping, Ainaping, Ianping, and Yeonping. 

The music video presents an engaging storyline where the "Ha2HaPing" characters help their school friend "Hachuping" discover a suitable style, building precious friendships along the way. This narrative approach effectively captures viewers' attention while delivering the song's core message. 

Visual Appeal and Message 

The music video's bright, fairy-tale-like atmosphere showcases the vibrant personalities and charming appeal of both "Ha2HaPing" and "Hachuping" characters. This creative presentation amplifies the positive confidence message embedded in "STYLE," while the unique chemistry between the characters delivers energy of love and good fortune to audiences. 

The collaboration has been well-received across all age groups, demonstrating the broad appeal of combining K-pop artistry with beloved animated characters. 

Strategic OSMU Expansion 

This Hearts2Hearts and "Catch! Teenieping" collaboration extends beyond simple content creation, representing a comprehensive OSMU (One Source Multi Use) strategy. The partnership is planned to expand across multiple sectors including content development, intellectual property, music, and merchandise, generating significant anticipation for future projects. 

This strategic approach highlights the growing trend of cross-industry collaborations in the Korean entertainment landscape, where music and animation properties merge to create expanded entertainment experiences. 

Upcoming Activities 

Hearts2Hearts will continue their promotional activities with an appearance at "2025 Show! Music Core in JAPAN" on July 5 at Japan's Belluna Dome, further expanding their international presence following this successful collaboration project. 

The group's participation in this Japanese event demonstrates their growing popularity and the potential for their "Teenieping" collaboration to resonate with international audiences, particularly in markets where both K-pop and Korean animation content have established strong followings.

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• #Hearts2Hearts
• #teeniping