TWS Colors Japan's Summer with Fresh Vibes Through Official Debut K-pop boy group TWS is bringing their signature refreshing charm to Japan, officially launching their local activities with the release of their first Japanese single. 

On July 2, TWS released their Japanese debut single "Nice to see you again" (original title: はじめまして/Hajimemashite), followed by a debut showcase in Tokyo that same afternoon, marking the beginning of their full-scale Japanese promotional activities. 

Album Content and Musical Identity 

The new release captures the essence of TWS's signature genre, "Boyhood Pop," delivering content that resonates with their established musical identity. "Nice to see you again" presents special excitement within everyday moments, much like sparkling summer memories, creating an accessible and enjoyable listening experience. 

The title track explores themes of new beginnings through relationships that transform from "you and me" to "us," stimulating the innocent emotions of youth through fresh and heartfelt lyrics. The song leverages the group's distinctive strengths of refreshing sound and upbeat performances, making it easily enjoyable for all listeners. 

Featured Collaborations and Special Projects 

"BLOOM (feat. Ayumu Imazu)" showcases collaboration with popular artist Ayumu Imazu, who contributed lyrics, composition, and vocal features to strengthen the track. This song has been selected as the opening theme for the Japanese TV animation "Bouquet for an Ugly Person," which begins broadcasting in July, expanding TWS's reach into the anime entertainment sector. 

The single is completed with a Japanese version of their Korean debut track "첫 만남은 계획대로 되지 않아" (First Encounter Doesn't Go As Planned), which achieved remarkable success by topping Melon's 2024 annual chart. This inclusion allows Japanese fans to experience the song that established TWS's popularity in Korea. 

Comprehensive Media Promotion Strategy 

TWS has planned an extensive media presence to support their Japanese debut. They will appear on popular terrestrial programs including Nippon TV's information variety show "Dayday" on July 3, followed by Nippon TV's summer special music program "THE MUSIC DAY 2025" on July 5. 

These high-profile television appearances demonstrate the significant attention and expectations surrounding TWS's Japanese market entry, providing platforms to reach broad audiences across different demographics. 

First Japanese Tour Launch 

Beginning July 11, TWS will embark on their first Japanese tour, performing 13 shows across six cities throughout Japan. This extensive touring schedule represents a major commitment to building direct connections with Japanese fans and establishing their presence in the competitive Japanese entertainment market. 

The tour format allows TWS to showcase their live performance capabilities while providing intimate opportunities for fan interaction, crucial elements for building lasting popularity in Japan. 

Market Positioning and Future Prospects 

TWS's Japanese debut strategy demonstrates a comprehensive approach to international expansion, combining quality musical content, strategic media partnerships, and extensive live performance opportunities. Their "Boyhood Pop" genre and refreshing summer vibes position them effectively for the Japanese market, where bright, accessible pop music enjoys consistent popularity. 

The success of their Korean debut track's chart performance provides a strong foundation for Japanese activities, while collaborations with local artists like Ayumu Imazu show their commitment to creating content that resonates specifically with Japanese audiences.

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