Seoul, March 25, 2025 – BIGBANG’s G-Dragon, IVE’s Jang Wonyoung, and BLACKPINK’s Jennie claimed the top three spots in the March 2025 Idol Individual Brand Reputation Rankings, according to a big data analysis by the Korean Business Research Institute (KBRI). 

Key Findings 

• G-Dragon ranked 1st with a brand reputation index of 7,078,959, marking a 67.81% surge from February. 
• Jang Wonyoung (IVE) secured 2nd place (5,959,953 index) despite a 31.66% decline. 
• Jennie (BLACKPINK) took 3rd (5,878,107 index), with a slight 2.7% drop. 
• Total data analyzed: 150.4 million mentions (a 20.19% increase from February). 

Top 10 Rankings 

1. G-Dragon (BIGBANG) 
2. Jang Wonyoung (IVE) 
3. Jennie (BLACKPINK) 
4. Rosé (BLACKPINK) 
5. Karina (aespa) 
6. Cha Eunwoo (ASTRO) 
7. Jimin (BTS)
8.  Jungkook (BTS) 
9. j-hope (BTS) 
10. Jin (BTS) 

Analysis Highlights 

G-Dragon’s Dominance: Linked to keywords like "TOO BAD," "World Tour," and "Übermensch," with a 91.89% positive sentiment. Media Impact: BLACKPINK members (Jennie, Rosé) and BTS maintained strong positions despite slight declines. Rising Stars: aespa’s Karina (5th) and ASTRO’s Cha Eunwoo (6th) showed notable visibility. 

Industry Insights 

KBRI Director Koo Chang-hwan noted: 

"G-Dragon’s resurgence reflects his global influence, while IVE and BLACKPINK remain fan favorites. The 73.94% rise in brand diffusion indicates expanding public engagement." 

While veteran stars like G-Dragon dominate, 4th-gen idols (IVE, aespa) are rapidly climbing, signaling a shifting K-pop landscape. 

Hashtags

• #gdragon
• #
• JangWonyoung
• #jennie