Rising group CLOSE YOUR EYES (CYE) is demonstrating their super rookie credentials with an electrifying preview of their upcoming release. 

Haunting Music Video Teaser Released 

On July 6th, CLOSE YOUR EYES unveiled the music video teaser for one of their double title tracks from their second mini-album "Snowy Summer" through their official channels. The teaser shares its name with the album title, creating anticipation for the full concept. 

The preview opens with an unsettling portrait featuring an upturned smile and the blood-written phrase "Are You Ready?" A couple watching TV becomes startled and frightened by the ominous imagery, setting a suspenseful tone that immediately captures viewers' attention. 

Contrasting Elements and Creative Choreography 

The teaser showcases an addictive beat that draws listeners in while presenting striking visual contrasts. Members appear in blue fields, performing choreography alongside zombies amid falling snow, simultaneously creating refreshing and eerie atmospheres. 

Notable scenes include Song Seung-ho flying from a distance and crashing into a window, then being shocked by the sight of Kenshin sitting beside him. Ghost-like figures emerging from TV screens create a horror movie aesthetic that keeps viewers engaged throughout the preview. 

Strong Visual Storytelling 

The teaser's strength lies in its bizarre, consecutive scenes that make it impossible to look away. Members' expressive acting particularly stands out, contributing to the overall impact. Global fans have already expressed heightened anticipation for the full release based on this compelling preview. 

Album Concept and Storyline 

According to industry representatives, "CLOSE YOUR EYES proved their performance prowess through their debut album, and this time they've harmoniously combined addictive melodies with dynamic choreography." "Snowy Summer" captures the concept of a delightful July Christmas, telling the story of boys who unexpectedly cannot celebrate a white Christmas, promising a unique narrative approach. 

Dual Title Track Strategy 

The album features dual title tracks: "Snowy Summer" and "Paint Candy." The group has completed their promotional buildup through diverse teasing content, preparing to deliver an album that feels like a Christmas gift in midsummer. 

Upcoming Release and Fan Engagement 

CLOSE YOUR EYES will release their new album on major music streaming platforms on July 9th at 6 PM KST. The day before (July 8th) at 6 PM, they will conduct a comeback D-1 live broadcast through their YouTube channel. 

During this broadcast, members will introduce both double title tracks and B-side tracks while sharing their album release sentiments. The stream will also feature various conversations with global fans, providing an intimate connection between the artists and their international audience ahead of the official release. 

This strategic approach to pre-release promotion demonstrates CLOSE YOUR EYES's understanding of modern fan engagement while building momentum for what promises to be an innovative and memorable comeback.

Hashtags

• #CLOSEYOUREYES
• #snowysummer