Kpop girl group ILLIT is maintaining their upward trajectory with the release of their latest follow-up single. 

Gaming-Themed Music Video Teaser 

On July 6th, ILLIT uploaded a music video teaser for "jellyous," a B-side track from their third mini-album "bomb," on HYBE Labels' YouTube channel. The approximately 22-second preview showcases an innovative gaming concept that immediately captures attention. 

The teaser features member Iroha transformed into a game character, running toward an unknown destination as fast beats pulse through the scene. The remaining members are captured outside the screen, gathered around a sofa and focused on their gaming session. The video concludes with a dramatic moment as they are sucked into the gaming device. 

Choreography Preview and Musical Style 

Viewers get a glimpse of the follow-up track's choreography, with ILLIT demonstrating synchronized leg crossovers and eye-catching hand gestures placed near their mouths. These preview moments suggest a dynamic and engaging full performance. 

"jellyous" is a dance-pop genre track that creatively compares the mixed emotions of feeling jealous about someone's unreadable feelings to the texture and complexity of jelly. This metaphorical approach showcases the group's ability to translate complex emotions into accessible pop music. 

Commercial Success Continues 

ILLIT is currently riding a wave of popularity with their new release. The group has surpassed their previous first-week sales records in both Korea (400,000 copies) and Japan (reaching #2 on the Oricon weekly chart), demonstrating significant growth in their fanbase and commercial appeal. 

This achievement indicates that ILLIT's momentum from their previous releases is not only sustained but actively growing, positioning them as one of the promising acts in the current K-pop landscape. 

Full Release Information 

The complete music video for "jellyous" is scheduled for release on July 7th at 10 PM KST, giving fans the full gaming-themed visual experience that the teaser has generated excitement for. 

This strategic release approach, building anticipation through teasers before the full reveal, demonstrates ILLIT's sophisticated understanding of modern music promotion and fan engagement in the digital age.

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