Global K-pop sensation BLACKPINK is preparing to return with their highly anticipated new single "JUMP," scheduled for release on July 11. 

Official Release Announcement 

On July 8th, YG Entertainment announced that BLACKPINK's new song "JUMP" will be released on July 11 at 1 PM KST. The agency posted a "BLACKPINK - 'JUMP' M/V TEASER" on their official blog, featuring a teaser video that hints at a music video with unprecedented scale reminiscent of a blockbuster film. 

Epic Cinematic Teaser 

The teaser opens with striking visuals showing BLACKPINK in flight, styled like a comic book cover that evokes superhero protagonists, immediately commanding attention. Dynamic camera movements traversing between high-rise buildings in the sky demonstrate exceptional visual appeal and production value. 

The video continues with Rosé, Jennie, Jisoo, and Lisa appearing sequentially through massive electronic billboards, each showcasing different auras that heighten anticipation. The climactic moment features all four members standing together in front of an art mural depicting BLACKPINK, striking photogenic poses that maximize fan excitement. 

Grammy-Winning Director Collaboration 

The "JUMP" music video is directed by Dave Meyers, a Grammy Award-winning director renowned for his collaborations with major pop stars. Given YG's previous announcement about creating an iconic music video that encapsulates BLACKPINK's musical identity and matches their global stature, expectations are running high for the final product. 

Building on Concert Success 

BLACKPINK's "JUMP" audio and music video will be released on July 11 at 1 PM KST. The track was previewed during their Goyang concerts on July 5-6, marking the starting point of their <DEADLINE> world tour. The preview performance alone has already generated enthusiastic responses praising its addictive qualities, creating significant buzz among global fans and suggesting strong international popularity ahead. 

Massive World Tour Schedule 

Following their Goyang performances, BLACKPINK will embark on a world tour spanning 16 cities with 31 total shows. The tour will feature stadium-level venues across Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong. 

This comeback represents BLACKPINK's return as a complete group following their individual activities, with "JUMP" serving as both a standalone release and a cornerstone of their ambitious global touring campaign. The combination of a high-profile director, cinematic production values, and the group's proven international appeal positions this release as one of the most significant K-pop comebacks of the year.

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