The K-pop girl group KISS OF LIFE has officially kicked off their comeback by unveiling the first concept photos for their third mini-album, 'Lose Yourself'. Released on September 27 at midnight through their official channels, the "Doppelgänger" version of the individual concept photos contrasts two distinct sides of the members: their casual, everyday swagger and the chic, all-black styling that highlights their bold and intense charisma.

Through these two looks, the group showcases their ability to embody both reality and an alternate persona, raising anticipation for their comeback with their unique vibe and unmatched versatility in concept execution.

The upcoming album 'Lose Yourself' explores the theme of "immersion," expanding beyond their previous focus on "freedom." Fans are eager to see what kind of music KISS OF LIFE will present this time, as the group has captivated audiences globally with their diverse musical styles.

The pre-release track from 'Lose Yourself' will drop on October 4, and the full album will be officially released on October 15 at 6 p.m. KST on various online music platforms.