HYBE announced on January 10 that the webtoon "Dark Moon: The Blood Altar," created in collaboration with K-pop group ENHYPEN, has surpassed 200 million cumulative views worldwide. The milestone represents a significant achievement for transmedia storytelling in the K-pop industry. 

"Dark Moon: The Blood Altar" is an original intellectual property featuring ENHYPEN as source material, telling the story of seven vampire boys and one girl. The webtoon serves as an extension of ENHYPEN's conceptual universe, blending fantasy elements with the group's artistic identity. 

Since beginning serialization in January 2022, the webtoon has been translated into 10 languages including English, Japanese, and Spanish, achieving remarkable success across multiple international markets. In Germany, it held the number one position for Sunday webtoons for 32 consecutive weeks, while Spanish-speaking markets saw it maintain the top spot for 10 consecutive weeks. 

The webtoon's sustained popularity is evident in its top 10 performance across various regions. France kept the series in the Sunday webtoon top 10 for 60 weeks, while Thailand maintained it for 34 weeks, Indonesia for 33 weeks, and North America for 26 weeks. In fantasy genre rankings specifically, the webtoon dominated charts with 20 consecutive weeks at number one in China, 11 consecutive weeks in Indonesia, and 10 consecutive weeks in Germany. 

ENHYPEN has incorporated story elements from "Dark Moon: The Blood Altar" into their albums and music videos since their debut, creating a unified narrative universe. The group has also released original soundtrack songs specifically for the webtoon, including "One In A Billion" and "CRIMINAL LOVE," allowing fans to experience the story through both visual and auditory elements. 

The 200 million view milestone highlights the growing potential for K-pop groups to expand their intellectual property beyond music into other entertainment mediums. The international success demonstrates how well-crafted transmedia content can transcend cultural and linguistic barriers when properly localized.

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