Girl group BLACKPINK's new single "JUMP" will finally be released on January 11th at 1 PM, marking their first comeback in 2 years and 10 months. As the return of artists who have established themselves as "world-class performers" with expanding influence across both group and solo activities, the release is expected to create another major impact in the global music market. 

Musical Style and Production 

According to YG Entertainment, the new digital single "JUMP" is a hardstyle genre track. The song features guitar riffs reminiscent of Western movie scenes, layered with the members' distinctive vocals that captivate listeners, while the explosive chorus delivers intense beats with addictive appeal that instantly draws audiences in. 

The track represents a collaboration between TEDDY and 24, who have created numerous BLACKPINK mega-hits, alongside renowned international songwriters and composers. This brilliant synergy has resulted in a bold genre experiment that expands BLACKPINK's musical spectrum and offers fresh entertainment to listeners. 

Music Video Direction 

The music video promises to showcase BLACKPINK's unprecedented special charm. Director Dave Meyers' signature bold and iconic direction, unique scenes created with numerous dancers, and entertaining storylines combine to create a memorable visual experience that will strongly resonate with viewers. 

YG Entertainment stated, "You will be able to witness the perfect synergy of the four members reuniting after 2 years and 10 months," adding, "The music video especially presents BLACKPINK's narrative as a team and their influence through powerful visuals, so please anticipate it greatly." 

Pre-Release Buzz 

"JUMP" has shown remarkable popularity signs even before its official release. The preview performance at the Goyang concert received explosive response, while teaser content consistently reached No. 1 on YouTube Worldwide Trending upon each release. With all eyes focused on the group, attention is also gathering around the new history BLACKPINK will write. 

World Tour Schedule 

After successfully completing their Goyang concert, which marked the starting point of their 16-city, 31-show world tour, BLACKPINK will head to Los Angeles on January 12th-13th. The tour will continue to stadium-level venues worldwide including Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong. 

The return marks a significant moment for both BLACKPINK and the global K-pop scene, as fans worldwide eagerly await the group's next chapter.

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