BTS member Jimin's music video for "Who," the title track from his second solo album 'MUSE,' surpassed 100 million views on YouTube at approximately 4:08 PM on the 11th. This marks Jimin's third music video to reach this milestone, following "Set Me Free Pt.2" and "Like Crazy" from his first solo album 'FACE.' 

Released on July 19, 2024, "Who" debuted at No. 14 on Billboard's main song chart 'Hot 100' and remained on the chart for a total of 33 weeks. This sets a new record for the longest-charting K-pop song in history, across both group and solo releases. Jimin has now achieved the longest-charting record on the 'Hot 100' with a solo track, surpassing BTS's "Dynamite" (32 weeks). The song also spent 28 weeks on the UK Official Singles Chart, establishing the longest charting record for a Korean solo artist since the chart's reformation in 2014. Additionally, "Who" received 'Gold' certification in streaming from the Japan Record Association on March 28. "Who" is a song about longing for someone you've never met, expressing both tender emotions and confusion. The track features a sexy, bold beat and rhythm that contrasts with its romantically pure lyrics about "wanting to find true love." 

The music video depicts Jimin's journey to find true love. Through his performance, Jimin expresses feelings of loneliness as he walks through streets and passes by crowds. The camera movements throughout the video highlight his performance and add visual interest. The video also features LED signs displaying other track titles from the album, flyers marked with "1995s TOP love song," and camcorder-style footage that maximizes the vintage atmosphere.

Jimin won the 'K-POP SONG OF THE YEAR' award for "Who" at the 2025 iHeartRadio Music Awards.

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