Rookie girl group Baby Monster has made a significant impact globally by achieving hundreds of millions of views on both double title tracks from their first full-length album. According to YG Entertainment, the music video for the track "CLIK CLAK" surpassed 100 million views on YouTube as of December 9th at 3:30 AM. This milestone comes just 41 days after its release on October 30th, marking the group’s 8th video to reach this achievement.

"CLIK CLAK," an original hip-hop track, garnered attention for its bold approach featuring all members rapping. The unique vocal tones and flow, combined with a minimalistic sound, created a strong addictive quality that resonated with fans and received widespread acclaim. The black-and-white aesthetic of the music video further enhanced its appeal, showcasing YG’s signature hip-hop style. Upon release, the video ranked highly on YouTube’s “Most Viewed Videos in 24 Hours” and maintained a spot in the top 10 of the global YouTube daily chart for four consecutive days.


Baby Monster continues to demonstrate its dominance on YouTube, with the group’s official channel amassing over 7.68 million subscribers and nearing a cumulative total of 3.3 billion views. Their performances on music broadcasts, variety shows, and YouTube content consistently attract millions of views, solidifying their reputation as a next-generation “YouTube Queen.”

The group released their first full-length album, DRIP, on December 1st and has been actively promoting through music broadcasts, radio shows, and online platforms. A follow-up music video for the track "Love In My Heart" is scheduled for release on December 16th.

Looking ahead, Baby Monster is set to embark on their first world tour, starting with performances at the KSPO Dome in Seoul on January 25th and 26th, 2024. The tour will then extend to New Jersey and Los Angeles in the United States, further cementing their global presence