TWICE unveiled the music video for their title track Strategy (TWICE - Strategy Version) on December 9, midnight KST. JYP Entertainment announced that the video is available on TWICE's official social media channels, showcasing the group's vibrant energy and captivating visuals.

The music video features members Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu dancing freely to the track's upbeat melody. Their bright smiles and effortless chemistry highlight their endearing charms. Shot with a lo-fi aesthetic reminiscent of early 2000s camcorder footage, the video employs dynamic camera angles to capture the individuality of each member.

Strategy exudes bold confidence with its hip-hop rhythm, heavy bass groove, and jazzy synth arrangements. The lyrics, brimming with assurance and allure, include lines like, “Hey boy, Imma getcha, Imma getcha real good and I betcha,” adding to its appeal. Notably, Grammy-winning rapper Megan Thee Stallion lends her voice to the track, amplifying its global allure.

The group's 14th mini album STRATEGY has achieved significant success since its release. It topped daily album charts on platforms such as Hanteo Chart and Circle Chart on December 6. Internationally, it secured the No. 1 spot on the iTunes Top Album Chart in 15 regions, including Japan, Brazil, and Mexico. The music video for Strategy also ranked as the most popular daily music video on YouTube in both the U.S. and Japan on the 6th.

TWICE celebrated their comeback with fans during the TWICE 14TH MINI ALBUM 'STRATEGY' PREMIERE EVENT held on December 4 at New Millennium Hall, Konkuk University, Seoul. The group is also set to perform on Japan's iconic year-end special broadcast, NHK’s 75th Red and White Song Battle, on December 31.

TWICE continues to demonstrate their global influence, captivating fans worldwide with their musical versatility and dazzling performances.