SBS youth drama "Four Seasons' Spring" is making significant waves in Indonesia, the world's fourth most populous country with approximately 270 million people. The show gained attention before its premiere as potentially the next "You're Beautiful" or "Kidnapping the Singer." 

Despite starting with a modest 1.4% viewership rating for its first episode before dropping to below 1% by the second episode, the drama tells the compelling story of "Sagyae" (Four Seasons), a star from a top K-pop band who gets kicked out of his group. He then begins university life and fatefully meets "Kim Bom," leading to his impressive comeback in this youthful musical romance. 

"Four Seasons' Spring" has awakened viewers' "romance DNA" both domestically and internationally through the fresh chemistry between young actors Ha Yoo-jun, Park Ji-hoo, and Lee Seung-hyub, along with the refreshing charm typical of youth dramas. International viewers who have seen clips of "Four Seasons' Spring" on social media express high interest with comments like "Drama name please" and "Idol actor name please." 

The drama recently ranked second among Korean dramas on Vidio, Indonesia's largest OTT platform boasting 60 million monthly users (based on Flix Patrol data from May 10-17). This is a significant achievement in Indonesia, which is considered the "new battleground for K-wave" and has powerful influence in hallyu trends. Here are three key reasons why "Four Seasons' Spring" has captured Indonesian viewers' hearts: 

A Romance Straight Out of a Comic Book 

"Four Seasons' Spring" delivers heart-fluttering moments that transcend language and cultural barriers through its romantic comic book-like world. The first meeting between Sagyae (Ha Yoo-jun) and Kim Bom (Park Ji-hoo) under a legendary university tree enhances the mystique of their encounter. Moments like when Sagyae's thrown plush toy lands in Kim Bom's arms during "The Crown" concert bring to life the fantasy of a romance with a K-pop star. Additionally, the budding romance between the former top K-pop star male lead and the female lead with extraordinary composition skills showcases the classic tropes of youth romance that never grow old. 

K-Pop Appeal to Indonesia's Young Population 

Indonesia, known as the "Giant of Southeast Asia" and the world's fourth most populous country, is a young nation where approximately one-third of the population is between 10-29 years old, making it one of the countries with high demand for K-pop. Against this backdrop, the OST performances by the drama's lead actors—Ha Yoo-jun and Lee Seung-hyub, who are actual band members, along with Park Ji-hoo and Kim Sun-min who play "Two Seasons" members in the show—have gone viral on social media worldwide, helping to drive viewership. The OST songs from the drama are frequently cited as reasons why "Four Seasons' Spring" is recommended as a must-watch Korean drama. 

The production team stated, "We're encouraged by these precious results achieved on Vidio, Indonesia's largest OTT platform that's considered a new battleground for Korean Wave content," adding, "Episodes 4 through 10 will continue to deliver exciting stories that transcend generations, borders, and cultures. We ask for your continued interest and support."

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