IDOLPINSpecial [Special] Jang Wonyoung Solidifies Her Position as an Irreplaceable 'Idol Star'
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Jang Wonyoung of girl group IVE continues to strengthen her position as South Korea's one-of-a-kind 'idol star.' With every move she makes becoming a hot topic, it's no exaggeration to call her the epitome of the perfect idol in today's era.
Flourishing as a Fashion Icon
This year, Wonyoung has graced the covers of numerous fashion magazines, including Cosmopolitan's February digital cover, Vogue Korea's March issue, GRAZIA CHINA's April issue, and Dazed Korea's April issue. Serving as an ambassador for Italian luxury fashion brand Miu Miu since 2021, she recently attended Miu Miu's 2025 F/W Collection fashion show at Paris Fashion Week. Appearing in a 'cowgirl' concept outfit, she captivated the global fashion world with her surreal visuals and signature Miu Miu charm.
Overwhelming Popularity and Influence
Having gained immense popularity for her exceptional star quality since her debut, Wonyoung sparked a nationwide ultra-positive syndrome in 2024 with her catchphrase "Lucky Viki." Recently, she was selected as Woori Bank's new advertising model, securing a position in the financial sector that is considered both a symbol of trust and a benchmark for top stars' popularity.
Her mere appearance on broadcasts drives high viewership and buzz. After appearing on tvN's "You Quiz on the Block" in January, she ranked first in the non-drama performer popularity category of Good Data Corporation's FUNdex for the third week of January. The book she mentioned during the broadcast, "Ultra-translation of Buddha's Words," saw its sales increase 76-fold (based on Kyobo Bookstore data), surprising everyone.
Furthermore, Wonyoung ranked first in the Korea Corporate Reputation Research Institute's idol and girl group individual brand reputation rankings for both February and March 2025. She has successfully maintained the top position in girl group individual brand reputation for two consecutive months, dominating all metrics that gauge public interest.
Musical Growth and Professional Achievements
Wonyoung has been actively participating in songwriting, having solely penned lyrics for IVE album tracks like "Mine," "Shine With Me," "OTT," and "Blue Heart." Last month, she ventured into writing lyrics for a title track with "ATTITUDE."
"ATTITUDE" embodies the 'IVE mindset' that in situations we cannot change, the only thing we can change is our attitude, choosing to accept circumstances with positivity. Working alongside lyricist Seo Ji-eum, who has contributed to IVE's narcissistic narrative, Wonyoung garnered praise from listeners both domestically and internationally. Her signature move, the "Wonyoung Turn," became a point choreography for the song, helping drive its explosive popularity.
IVE released their third mini-album "IVE EMPATHY" last month, with pre-release single "REBEL HEART" and title track "ATTITUDE" winning 11 and 4 music show trophies respectively, totaling 15 music show wins. IVE is scheduled to hold their third fan concert "IVE SCOUT" on April 5-6 at Seoul Olympic Park's KSPO Dome.
