Beyond his musical comeback, Kai has been actively expanding his presence through various entertainment content. He has appeared as an MC and guest on several variety shows including "Jeongyaja," "Salon Drip," "Cellphone KODE," and "Car the Garden," revealing a friendly side that contrasts with his charismatic stage persona. 

Kai reflected on his personal growth, explaining that he's become more comfortable with himself and no longer feels trapped by a particular image. He noted that his previous concerns about variety show appearances negatively affecting his artistry have disappeared, and he now sees showing different sides of himself as beneficial to his career. Now in his 13th year since debuting with EXO in 2012, Kai credits his accumulated experiences as his strength. Despite feeling some pressure about his first post-military comeback, he focused on meeting fans' expectations. He expressed gratitude for still feeling passionate about performing and hoped fans would feel their wait was worthwhile. 

The album and music video were released at 6 PM on showcase day, followed by a fan showcase at 8 PM where Kai performed his new songs and shared behind-the-scenes stories with fans worldwide.

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