Global superstars BLACKPINK are set to make their highly anticipated return with new music and an extensive world tour, marking their first group activities in nearly three years and raising expectations for record-breaking achievements. 

Official Confirmation of New Music Release 

On May 26, Yang Hyun-suk, Chief Producer of YG Entertainment, officially announced through the company's blog that fans can expect news about BLACKPINK's new music in the second half of 2025. This marks the first official confirmation of new group material since their last full-group release. The announcement carries significant weight as BLACKPINK's last group album was "BORN PINK," released in September 2022. The upcoming release will end a hiatus of approximately two years and eight months, generating immense anticipation among fans worldwide. 

Group Activities Continue Under YG Management 

Despite individual members Jisoo, Jennie, Rosé, and Lisa now being signed to separate agencies for their solo careers, YG Entertainment continues to manage BLACKPINK's group activities, ensuring the continuation of their collective brand and performances. 

Stadium-Scale World Tour "DEADLINE" Announced 

BLACKPINK will embark on their third world tour, "DEADLINE," beginning July 5-6 at Goyang Sports Complex Main Stadium. The massive tour will span 16 cities across 31 shows, representing their first group tour since the conclusion of their "BORN PINK" tour in September 2023. The tour demonstrates the group's expanded global reach, with additional Asian dates recently added due to overwhelming international demand. The comprehensive schedule will take BLACKPINK to major cities including Los Angeles, Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Tokyo, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, and Hong Kong. 

Record-Breaking Potential 

All tour venues are stadium-scale, positioning BLACKPINK to potentially surpass their previous achievements. Their last tour attracted 1.8 million attendees, setting a new record for K-pop girl groups. With this larger-scale tour, the group appears poised to break their own records and establish new benchmarks for live performance attendance. 

Individual Success Sets Stage for Group Return 

Each member has maintained significant momentum through solo activities during the group's hiatus. Rosé's collaboration "APT." with pop star Bruno Mars has dominated international charts, while both Jennie and Lisa have released individual albums that distinctly showcased their unique artistic identities. Meanwhile, Jisoo has balanced music and acting careers, maintaining her visibility across multiple entertainment sectors. 

 Brand Synergy and Future Expectations 

The combination of new music and the extensive world tour represents a strategic return that builds on each member's individual global success. Industry observers are particularly interested in how the group's collective synergy will amplify the already strong individual brands each member has established during their solo ventures. 

The announcement signals BLACKPINK's commitment to maintaining their position as global icons while potentially expanding their influence even further. With their proven track record of chart dominance and record-breaking live performances, the group's return is positioned to be one of 2025's most significant music events. As BLACKPINK prepares to reunite as a full group, the anticipation surrounding both their new music and world tour reflects their enduring impact on the global music landscape and their ability to generate massive commercial and cultural influence across multiple markets simultaneously.

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